Why We Stopped Blue Apron Delivery


A few months ago, my family decided to try Blue Apron meal delivery service. But after a few weeks, we stopped using Blue Apron delivery. Here's why.A few months ago, I weighed the pros and cons of meal delivery subscriptions. I concluded that while they were were extremely expensive and definitely not for someone trying to pay off debt or save money, it was definitely worth it if you are a busy family that would like to have all the meal planning and grocery shopping done for you. We went with Blue Apron.

At the time, I justified the hefty price tag because it was saving us a lot of time and I liked not having to worry about the answer to the age-old question, “Mom, what’s for dinner?”

However, after two months, I decided to cancel our subscription. Here’s why we stopped Blue Apron delivery.

Time Consuming

One of the biggest draws of a meal delivery subscription is that you can save a lot of time by not having to worry about grocery shopping or meal planning. However, the time I was saving on shopping and planning with Blue Apron was spent on the actual cooking instead!

The meals were not quick 20 affairs. The recipes, while simple, were time-intensive. Most nights, it would take 45 minutes to make the meal, despite the 20-30 minute time recommendation on all of the recipe cards.

When you have a hungry toddler, you don’t have time to cook a 45 minute dinner. It seems that the very problem Blue Apron was trying to solve, was being overshadowed by the amount of time it took to actually cook the recipes.

The problem Blue Apron was trying to solve was being overshadowed by the time it took to cook. Click To Tweet

Too Expensive

As much as I wanted to justify the cost, in the end, I just couldn’t. Blue Apron was nearly doubling my grocery budget. And I still had to buy staples every week and cover at least 2 or 3 more dinners to go along with the delivery service.

I didn’t try Blue Apron because I was hoping to save money, but I didn’t think that the cost would harm my budget as much as it did.

Small Portions

The meals were just not cutting it. We subscribed to the family plan, which should feed a family of four, even though it’s just me, my husband, and our one-year-old.

When I normally cook dinner, I like to make enough so that I have lunch for the next day, because I always take my lunch to work. I was finding that there was usually barely enough leftovers to make a paltry lunch for me. I understand Americans tend to eat way too big of portions, but it was to the point where we were rationing out the meals.

Blue Apron: Is it Worth It?

Overall, I still stand by my final conclusion that Blue Apron is great for taking away the chore of meal planning. But ultimately, I found that the cost and cooking time were just too prohibitive and not worth it to me anymore. So, we stopped using Blue Apron delivery.

Have you ever tried Blue Apron or a similar service? What did you like about it? What didn’t you like?