If you’ve been on the mommy social circle lately on Facebook, chances are you’ve heard of those “buttery soft” leggings that are all the rave. At $25 a pop, they tend to be on the slightly more expensive side for leggings (especially when they’re made in China), but they’ve taken mommy groups by storm, with many boasting and raving about how comfortable they are.
It seems that every other week, a new mommy friend of mine bites the dust and becomes a Lularoe consultant. I can see the appeal. Who wouldn’t want to make money to stay home with their kiddos, and enjoy the perks of a great discount to boot?
But I had to ask myself– does it pay to be a Lularoe consultant? Here’s what I learned.
Start-up Costs Are High
Do you know how much it costs to start your Lularoe business? About $5,000 to $6,000. That’s really high for a direct sales company. The reason their costs are so high is because you are required to buy the inventory yourself in order to become a consultant.
It’s not like Avon, where you can have your customers browse online or through catalogs and you reap a commission from their purchase. As a Lularoe consultant, you essentially are the customer. And you resell to your clients. That’s really smart for the company because they’re guaranteed income. But, it sort of sucks for the consultants who are forced to make a large investment.
Successful Lularoe consultants will talk about all the positives of becoming a consultant, without hinting to the issues plaguing many women who have just joined. Lularoe is known for its “out there” patterns, and they only make a limited quantity in each print. So if there is a pattern that everyone loves, chances are you won’t be able to buy it. But what about all those other patterns? The ones you see week after week that never get sold?
Many consultants don’t talk about the unsold inventory they get stuck with. What do you do when you have patterns that won’t sell, especially since you’ve already paid for them?
Reading Between the Lines
It’s hard to find any consultant who would say negative things about the company. Mostly because the company has strict standards and doesn’t allow negativity. In fact, the whole message surrounding the company is positive, positive, positive. I’ve found that my own LLR consultant friends will appear happy and bubbly on their shop page, and then find out that their life is falling apart on their personal page.
When you read the Lularoe reviews, you find that there are consultants out there who want to expose the truth about the expensive start up costs, the unsold inventory, and the over saturated market but are consistently shushed by the small percentage of successful LLR marketers who joined the company before it exploded.
Lularoe may have been the answer to a lot of stay-at-home moms worries if they jumped on board when the company first launched. But in 2016, the company exploded to the point where the market has been over saturated. At this point, the competition is fierce and women are no longer finding the success of their earlier predecessors.
Have you ever thought about becoming a Lularoe consultant? Why or why not?