Amazon and Costco’s Worst Nightmare launched earlier this month with it’s sights set on taking down giant retailers Amazon and Costco.

There’s been a lot of anticipation about Jet because of who the founder is, and how the business could threaten Amazon and Costco.

Jet CEO Marc Lore sold one of his most successful companies,, to Amazon in 2010. He left to start his new venture two years ago. So far, Jet has raised $220 million in about a year.

“We have an assortment that’s vast like Amazon’s, and pricing that’s similar to a wholesale store and membership,” Lore told CNNMoney.

Find out more at CNN Money.

Photo courtesy of: Pixabay