Amazon spokesman Tom Cook said the program will allow merchants to ship more items via Prime, since it might have previously been too expensive for the merchant to ship certain products across the country. Places like contact packaging that provide bulk shipping tape and even packing machines that wrap items are the reason places like Amazon can offer free shipping and still turn a profit.
By restricting free Prime shipping to a particular region, those companies might now have an incentive to ship for free items they might have charged for.
Find out more at CNN Money.
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