Yellow Pages Group, a leading Canadian digital company, used IBM Smarter Analytics and IBM SmartCloud solutions to gain predictive insights into online visitor behaviour.
As a result, they were able to find new insights to transform their company leading to business process innovation. With the help of Big Data and the cloud, Yellow Pages Group are now able to measure marketing campaigns with more accuracy, improve their overall user experience and expand their online and mobile presence.
For more information on how IBM Smarter Analytics and IBM SmartCloud can help transform your business visit http://ibm.co/17x1FCh
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